01 April 2009

Covonia, the cough medicine with clout, has been recognised as the most reinvigorated brand in the over-the-counter healthcare sector by winning an OTC Marketing Award 2009.

The only major cough brand to show consistent growth over the last seven years, Covonia was given the Brand Revitalisation of the Year Award for achieving 27% year-on-year sales increase, updating its packaging across its entire range and rolling out a new, more impactful trade advertising campaign.

Covonia redesigned its packaging to ensure maximum stand-out on shelf and working with its marketing communications agency Bray Leino dreamt up new advertising creative to optimise cut-through in its key trade publications.