29 July 2009

Full service marketing communications agency Bray Leino has won a place on the RNLI's creative roster following a two-stage pitch against five other agencies.

Having been the RNLI's media agency partner for 18 months, Bray Leino now has the opportunity to work on creative for all departments of the charity - one of the UK's most famous, best-respected and heroic, having saved 137,000 lives at sea since it was founded in 1824.

Bray Leino is already working on three live briefs from the Sea Safety department, including one to help make sure life jackets are worn on board boats. Other work is also underway to promote SeaCheck, the RNLI's free safety check for boats, and 'The Complete Guide', a sea safety guide which could help save many lives.

Bruce Hutton, chief executive of Bray Leino, says: "The RNLI is without doubt one of the country's most prestigious charities and one that makes a very real difference because of its life-saving work. Having been their media buying partner for the last 18 months we had a good understanding of both the charity and the way it works which we are able to use to good effect when pitching to be a member of its creative roster. We hope this will be an important step towards building another long client relationship."