18 May 2010

The wait is over. The television event of the summer, the final series of Big Brother, will be airing on Channel 4 in just over one month's time and Freederm - the experts in skincare for spot prone skin - are proud to announce they are the official sponsor of the show.

Kicking off in June, this years Big Brother will include one of 56 different Freederm idents for each ad break during the course of the reality tv event. With creative provided by Bray Leino, the brands advertising and media buying agency, the idents will vary in length from 5 seconds to 15 seconds.

Freederm are the first ever skincare sponsor in the shows 11 year history and Virginia Melis, Brand Manager, commented: ''We are delighted to be the sponsors of the final series of Big Brother-it's a programme that has changed the way our television landscape has developed over the last 11 years. Both brands have a unique similarity - boosting freedom and confidence and allowing people to be who they really want to be!''.

Keep checking in to the Bray Leino News pages for more breaking news on BIG BROTHER 11 and a sneak preview of the Freederm idents!

Big Brother 11 and Freederm - live on Channel 4 this summer