We've Got Your Name - Data Power

Almost every piece of research is showing that traditional media and print is struggling to compete in a world that is increasingly turning to online and viral opportunities. There are arguments to say both need to coexist to maximise those opportunities - and the work we are undertaking for clients builds on this premise.

Statistics abound - the NY Times' online readership outstrips its traditional print readership by 9 to 1. Facebook launched less than two years ago and now has more than 150 million active users. Twitter is a new phenomenon with over 100,000 people 'following' Stephen Fry. The need to know your customer - for them to follow you and you to follow them - is becoming increasingly important.

All the work we are handling for clients in 2009 is anchored to this principle: to get to know our client's customers better - and to communicate as they choose. The most successful website we manage for destination clients are seeing a huge increase on visits - some attracting three shoppers per minute during the peak pre-Christmas period. The data-capture element of our work grows daily. The data-management aspect is fundamental to the success of every campaign - and we deliver viral initiatives that only a year ago may well have proved too complex and costly to deliver.

Thousands of email addresses are added to databases we hold and manage for clients on a monthly basis. Postcode capture helps us modify catchments to suit - and all is planned and monitored within an overarching annual strategy. If this means nothing to you - it is time to contact us!

We know we can help your business to deliver more for your customers. Please do not hesitate to contact us or drop us an email destination@brayleino.co.uk