Brand New Brand for Age Old Destination

When the Telford & Shropshire Marketing Partnership needed a new brand to help them promote Ironbridge & Telford, they turned to Bray Leino's Destination team.

We have worked on branding projects for numerous companies and organisations across many industries - including tourism, retail, leisure, healthcare, food & drink. And we use a tried and tested process that takes the client through a Brand Day - discovering some very important leadership questions so that we not only ‘do things right’ but, most importantly, we ‘do the right things’. The conclusion of the process is to establish the brand values - core, instrumental and expressive - so our design team has all the ingredients with which to create the brand and the resulting brand toolkit.

The result? The destination has a new brand for the Partnership to use - not only for B2B requirements to encourage greater buy-in from existing and potential members - but also across a B2C platform. Rebecca Gutierrez, Leisure Tourism Manager, says: "I don't mind admitting that there were times when the Destination team's process was questioned to the point of breaking - but we stuck with them - and I am very glad we did. What they have created is a strong brand that will work well for the organisation and its members."

If you are about to embark on a branding process, we're here to help. Please do not hesitate to contact us or drop us an email destination@brayleino.co.uk