We brought 110 delegates together in January for Castrol’s Energy Conference. The theme of ‘Building Tomorrow Together’ set a future-facing, collaborative tone. more
category /castrol
Most recent items tagged 'castrol'
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Winning big
Castrol Industrial challenged us to create a leadership conference to top last year’s successful event and reflect Castrol/BP’s sponsorship of the 2012 Olympic Games. more
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Inside Industrial
Part of BP, Castrol Industrial is a global enterprise that makes the lubricants that literally oil the wheels of industry. Its products are used across the world in a diverse range of sectors including car manufacturing, food production, and wind energy.
Bray Leino’s ‘Inside’ campaign for Castrol Industrial demonstrates that B2B marketing in an industrial setting can be exciting and innovative; that robust engineering facts can be compelling and visually stimulating; and none of it has to be presented in a dry, dusty way. The ‘Inside’ idea not only integrates media and communications, but glues together all of Castrol Industrial’s vast number of sectors, products and services to unify the business and simplify it for their customers.
See more of our work for Castrol
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Redefining high performance
Our Castrol client came to us to help relaunch its High Performance Industrial Lubricant products to a global audience.
Our response brought together not only 150 Castrol delegates but also, for the first time, 10 key distributors too. We brought them together for a three-day conference in Ascot to explore how Castrol Industrial could ‘outperform the competition’ and double the size of their high performance lubricants business within five years. more
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tagged in: B2B
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Harbouring a conference
We recently produced a three-day event in Cork which BP Castrol Marine used to focus the business on the immediate future and onwards to 2020.
At the three-day event in Cork (appropriately, the world’s second largest natural harbour), we managed the conference production from start to finish with a creative look and feel which spanned all conference materials and post-conference comms.
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tagged in: B2B
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World class
We used the backdrop of the FIFA 2010 World CupTM to bring together 65 of Castrol’s mission-critical global distributors. We delivered Castrol’s Ambassador Club – a huge five-day event in South Africa – during the football tournament.
We created the Club website and the materials to engage the high-end delegates. This included sending invitations, creating delegate books, designing the working sessions, and building sets to organizing the gala dinner. more
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Taking AIME
Castrol asked us to help them with its recent conference for senior leaders from across the aviation, industrial, marine and energy (AIME) businesses.
For this event, we took full control of the conference production, content management, collateral and video editing. We produced videos, breakout sessions, and helped with energizers to help the group work closer together.
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Ring of truth
27Jul2011
Over the past 3 months, some 30,000 people have eyeballed the pan-European website we created for Castrol’s most advanced oil, Castrol EDGE.
The prize at stake in the promotion, which built on Castrol’s partnership with BMW, was the chance to drive an M3 around the notorious Nurburgring circuit.
The campaign was inspired by the famous track graffiti, and embraced consumer and trade advertising, the site itself (also translated into nine languages) and two inspiring pieces of film (one is playing at the top of our plinth).
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