Following their appointment after a 4-way pitch back in August 2012, Bray Leino has launched a brand new fully integrated campaign for Brittany Ferries. The campaign breaks with a prime time brand TV commercial and will span cinema, digital, press, PR and direct mail.
Jon Elsom, Bray Leino’s Executive Creative Director comments: “Brittany Ferries has a unique offering, providing travellers and holiday makers access to the heart of Spain and France, with a travel experience that provides limitless possibilities. Our campaign aims to break with industry norms and connect with a new audience and get them excited about travel and holidays with Brittany Ferries. Our brief is to grow brand awareness and increase passenger numbers over the next three years. The launch of this hugely exciting campaign is the first step in achieving this.”
Richard Price, Head of Marketing, Brittany Ferries adds: “Our business has ambitious growth targets in the next few years and central to that growth will be connecting with new audiences and drawing in new consumers to self-drive holidays by ferry. The work Bray Leino has developed takes us in a new direction, and we’re all hugely excited about the campaign breaking.”