Tonight at 21:00 hours will see the last ever series of Big Brother come to life on Channel 4. Davina McCall will once more welcome one last group of intrepid housemates to begin their summer in front of the cameras.

All the potential housemates have now been revealed, and we’re all waiting to see which of the hundreds of hopeful applicants will be the ones vying for our votes over the coming weeks. With only 1 day left to go, Big Brother 11 sponsor, Freederm - expert skincare for spot prone skin – today reveals the idea behind the 56 different idents that will be running throughout the course of the show.

The idea: Spotless, every day.

Using the Big Brother method of labelling times in the house, the Bray Leino creative team developed a series of spots which show how using Freederm means your skin stays clear and great, day after day.

A group of young people check themselves in a bathroom mirror, which mimics the 2-way mirror in the BB house and captures some funny, confident, exhibitionist and sometimes strange behaviour!

Keep checking in to www.brayleino.co.uk/news for all the latest on Freederm and Big Brother news.