We love good news. Especially when it arrives in a great big package. So we were delighted to discover we’d been awarded the integrated events and retail activation account for clothing label, Boxfresh. The account will utilise teams and expertise from across several of our business offers.
The iconic streetwear brand conducted a four-way agency pitch process. And we’ve been tasked with creating a communications strategy with a global partner focus, plus a UK brief which includes a retail activation campaign to further drive customer engagement and increase brand awareness.
First off the block is a project to design and produce the brand’s event set at
Bread & Butter, the world’s leading trade show for street and urban wear. The work will creatively align the new Boxfresh collection with their planned in-store activation campaign.
Boxfresh Head of Marketing, Jade Garrow commented: “Bray Leino not only answered our brief, ultimately they understood our vision for Boxfresh and prove a perfect partner with their events and retail activation experience. We look forward to working with them as they help us go to market”.