Bath Spa University

Postgraduate campaign up for Guardian award

Bath Spa University’s 2014 Postgraduate Recruitment Campaign has been shortlisted for ‘best marketing and comms campaign’ in this year’s Guardian University Awards. This is a big deal! The activity built on the proposition, ‘Give yourself an unfair advantage’, emphasising how a degree from Bath Spa could take potential undergraduates to the next level.

We focused on conveying the clear passion for creativity at the heart of everything and everyone involved with the university. ‘Different Thinking’, became the campaign tagline, now in use across the university’s communications, and spawned a largely digital campaign that was radically different from anything else in the market.

Following the delivery of this campaign, full time postgrad applications at the university are up 35%, with international postgrad positions up by a staggering 96%.

Huge thanks to everyone who worked on this campaign and everyone at Bath Spa, who really couldn’t be a nicer client to work with. The Guardian University Awards winners will be announced on 18^th March so watch this space.

Here's a taste of the digital creative used on the campaign...

Postgraduate campaign up for Guardian award

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