- The first 20 years of change
Back in the 70s, two friends decided to leave their successful London agency jobs and set up their own operation in Devon. They created the moniker by combining their wives’ maiden names. Some people said they were mad, but Bray Leino was born.
Those first years were punctuated by some great work with a number of health Clients, including our first TV commercial for Medijel and a debut in the consumer arena with the iconic Ginsters brand. Some of the very first Clients from that era, like Dendron and Diomed Developments, whose famous Freederm and Bazuka brands we helped launch, are still with us today.
- The second 20 years of change
With solid foundations established in the advertising arena, Bray Leino began to acquire knowledge and expertise in other sectors as we responded to our Client needs. Here are a few landmarks:
World Wide Web started by Tim Berners-Lee. We saw its significance and started our own digital operation shortly afterwards.
First Events stand built for CPI at a show in London (We now deliver almost 100 events in 22 countries across the globe in fashion, oil & gas and healthcare).
Started our training business working with BT and last year over 30,000 employees experienced one of our learning events.
Delivered our first fully integrated marketing campaign involving digital, advertising, PR and shopper marketing for Ibuleve and now 70% of our campaigns involved more than 4 different consumer touch-points.
Bought and planned £10m of media space and started installing digital screen networks in shopping centres, railway stations and retailers.
Designed and built our first eLearning programme for Cathay Pacific on Crisis Management at the new Hong Kong airport.
Acquired by The Mission Marketing Group PLC. Opened our Bristol office and we now have 5 offices across the UK, including London.
Topped £50m sales and we are now one of the largest Agencies outside London.
Delivered the National Census campaign and solved the biggest marketing challenge in its history with a 94% response rate.
Awarded the UK's No. 1 B2B Agency (B2B Marketing magazine), having worked with BP since 1996 and promote their products & services across the globe.
Appointed to GPS rosters for both Digital and Direct Marketing services and received the IPA Gold accreditation award for CPD.
- And today...
By defining a set of values and behaviours that help us make decisions about everything we do, being clear, open, astute, ingenious, caring and brave we've created a commercial yet highly creative culture designed to build trust and confidence in our people and our service.
We take the 'caring' part very seriously and have worked with 'Business in the Community' for the last ten years, helping businesses be better for the communities around them. Everyone at Bray Leino is passionate about working with Clients who share our environmental and ethical principles.
By helping our Clients thrive in an ever-changing world, we aim to become the most recommended marketing agency in the UK. Easier said than done? Absolutely. But then, we have a history of adapting to the changing environment and evolving in ways that confound our doubters, and our net promoter score of +67% suggest we’re well on the way to achieving our aim.