Monthly Archives: March 2013

Bray Leino and Bloggers unite

We had the opportunity to share some of our experience, and pick up a few interesting tips, when our PR team headed over to the Blog Summit at M Shed (http://mshed.org/) to meet 60 parenting and lifestyle bloggers.

There was lively discussion around photography, SEO and link building, hearing about spiders, bots and penguins crawling all over Google. There was a greatfrom a couple of awe-inspiring bloggers who’d pitched an idea to Comic Relief and were asked to go to Ghana the next day.

We’ll always provide all the support we can for anyone with the enthusiasm and drive in a subject to start and maintain their own blog, so it was great to get involved.

Our top tips for bloggers who want to work with PR were;

  • Tell us about yourself – if you like biscuits put it in your blog ‘About Me’ section… you’ll be amazed what happens!
  • Talk to us – we love great ideas. If you have one, pitch it to us
  • We aren’t that interested in follow links – what we really want is your opinion written in your words, in the context of your life
  • We will look at your vital statistics but of more importance to us is your social reach, whether your blog looks good and if you write well

Talk to Verity Cash for more information vcash@brayleino.co.uk

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Little Red ready for take-off

Our PR team fastened their seat belts ready for take-off last week when we launched Virgin Atlantic’s first-ever domestic flight service – Little Red – to the media.

Bringing a splash of red to the sky, Richard Branson’s Little Red will be flying between London Heathrow and Manchester, Edinburgh and Aberdeen offering a taste of the customer service Virgin Atlantic is world-renowned for with free 23kg luggage check-ins, pre-assigned seats and even hot breakfasts on early morning flights.

Our PR team aimed sky high and secured over 100 pieces of coverage including The Times, Daily Telegraph, The Sun, Daily Mail and the Independent. Watch this space for further updates on the campaign.

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