Over the past 3 months, some 30,000 people have eyeballed the pan-European website we created for Castrol’s most advanced oil, Castrol EDGE.
The prize at stake in the promotion, which built on Castrol’s partnership with BMW, was the chance to drive an M3 around the notorious Nurburgring circuit.
The campaign was inspired by the famous track graffiti, and embraced consumer and trade advertising, the site itself (also translated into nine languages) and two inspiring pieces of film (one is playing at the top of our plinth).
